backup: 2026-04-23 17:03
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Dmitry
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1. advertising campaign
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- Перевод: рекламная кампания.
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- English: an advertising campaign.
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- Пояснение: это соответствует описанию программы действий, направленной на продвижение товара.
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- English explanation: this matches the description of a program of actions aimed at promoting a product.
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2. Chief Executive
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- Перевод: главный исполнительный директор, руководитель компании.
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- English: chief executive officer, company head.
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- Пояснение: в тексте это человек с самой высокой должностью в компании.
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- English explanation: in the text, this is the person with the highest position in the company.
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3. fashion producers
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- Перевод: производители модной продукции.
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- English: fashion producers.
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- Пояснение: подходит к описанию производителей одежды, обуви и других модных товаров.
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- English explanation: this fits the description of producers of clothing, shoes, and other fashion goods.
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4. luxury-goods company
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- Перевод: компания товаров класса люкс.
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- English: a luxury-goods company.
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- Пояснение: это организация, продающая дорогие товары для комфорта и удовольствия, а не базовой необходимости.
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- English explanation: this is an organization that sells expensive goods for comfort and pleasure rather than basic necessity.
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5. potential
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- Перевод: потенциал, возможность роста.
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- English: potential, growth potential.
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- Пояснение: в статье слово используется в значении перспективы будущего развития и расширения.
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- English explanation: in the article, the word is used in the sense of future development and expansion potential.
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## B. Cross out the word in each group which does not make a compound noun with the word in bold.
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@@ -32,24 +42,31 @@
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1. marketing: campaign / budget / leader / strategy -> **leader**
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- Перевод: marketing campaign, marketing budget, marketing strategy; но marketing leader не является типичным устойчивым сочетанием в этом ряду.
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- English: marketing campaign, marketing budget, marketing strategy; however, marketing leader is not a typical fixed collocation in this set.
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2. market: leader / survey / check / sector -> **check**
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- Перевод: market leader, market survey, market sector; а market check употребляется значительно реже и не подходит по модели упражнения.
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- English: market leader, market survey, market sector; market check is used much less often and does not fit the pattern of the exercise.
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3. product: market / range / features / launch -> **market**
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- Перевод: product range, product features, product launch; сочетание product market обычно употребляется как market for products или в других структурах.
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- English: product range, product features, product launch; the phrase product market is usually used as market for products or in other structures.
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4. advertising: campaign / exchange / agency / slogan -> **exchange**
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- Перевод: advertising campaign, advertising agency, advertising slogan; advertising exchange не является стандартным базовым сочетанием в этом наборе.
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- English: advertising campaign, advertising agency, advertising slogan; advertising exchange is not a standard basic collocation in this set.
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5. brand: awareness / loyalty / image / contract -> **contract**
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- Перевод: brand awareness, brand loyalty, brand image; brand contract не относится к типичным маркетинговым collocations здесь.
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- English: brand awareness, brand loyalty, brand image; brand contract is not one of the typical marketing collocations here.
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6. sales: figures / conditions / forecast / targets -> **conditions**
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- Перевод: sales figures, sales forecast, sales targets; sales conditions встречается редко и не является типичным учебным сочетанием в этой группе.
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- English: sales figures, sales forecast, sales targets; sales conditions is rare and is not a typical collocation in this group.
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7. price: promotion / rise / product / range -> **product**
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- Перевод: price promotion, price rise, price range; price product не образует корректного устойчивого словосочетания.
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- English: price promotion, price rise, price range; price product does not form a correct fixed phrase.
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## C. Write the words in each of these noun phrases in the correct order.
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@@ -59,32 +76,48 @@
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1. really impressive advertising campaign
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- Перевод: действительно впечатляющая рекламная кампания.
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- English: a really impressive advertising campaign.
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- Пояснение: наречие really усиливает прилагательное impressive, которое стоит перед существительным advertising campaign.
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- English explanation: the adverb really intensifies the adjective impressive, which comes before the noun advertising campaign.
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2. new customer relations department
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- Перевод: новый отдел по работе с клиентами.
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- English: a new customer relations department.
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- Пояснение: определение new ставится перед всем именным блоком customer relations department.
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- English explanation: the adjective new is placed before the whole noun phrase customer relations department.
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3. highly competitive mobile phone market
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- Перевод: высококонкурентный рынок мобильных телефонов.
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- English: a highly competitive mobile phone market.
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- Пояснение: highly относится к competitive, затем идет составное определение mobile phone перед словом market.
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- English explanation: highly modifies competitive, and then the compound modifier mobile phone comes before the noun market.
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4. incredibly successful product launch
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- Перевод: невероятно успешный запуск продукта.
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- English: an incredibly successful product launch.
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- Пояснение: incredibly усиливает successful, после чего следует существительное launch с уточнением product.
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- English explanation: incredibly intensifies successful, followed by the noun launch with product as a modifier.
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5. loyal customer base
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- Перевод: лояльная клиентская база.
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- English: a loyal customer base.
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- Пояснение: прилагательное loyal ставится перед словосочетанием customer base.
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- English explanation: the adjective loyal comes before the noun phrase customer base.
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6. extremely thorough sales report
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- Перевод: чрезвычайно подробный отчет по продажам.
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- English: an extremely thorough sales report.
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- Пояснение: extremely усиливает thorough; sales report является устойчивым сочетанием.
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- English explanation: extremely intensifies thorough; sales report is a fixed collocation.
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7. absolutely brilliant global campaign
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- Перевод: абсолютно блестящая глобальная кампания.
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- English: an absolutely brilliant global campaign.
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- Пояснение: absolutely + brilliant образуют усиленную характеристику, global уточняет масштаб кампании.
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- English explanation: absolutely plus brilliant creates an intensified description, and global specifies the scale of the campaign.
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8. increasingly competitive marketing environment
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- Перевод: маркетинговая среда со все более высокой конкуренцией.
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- English: an increasingly competitive marketing environment.
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- Пояснение: increasingly модифицирует competitive, затем идет определение marketing перед существительным environment.
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- English explanation: increasingly modifies competitive, and then the adjective marketing comes before the noun environment.
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